Pickle
Pickle
Technology, Banking & Finance
Technology, Banking & Finance
Technology, Banking & Finance
Brand Identity, Brand Strategy, Digital Experiences, UI/UX Design
Brand Identity, Brand Strategy, Digital Experiences, UI/UX Design
Brand Identity, Brand Strategy, Digital Experiences, UI/UX Design
Redesign, brand strategy and digital design for the new app by Salad Money that lets users track, budget and plan their money for free.
Redesign, brand strategy and digital design for the new app by Salad Money that lets users track, budget and plan their money for free.
"We redesigned Pickle's brand identity and mobile application to position Pickle as an all-in-one financial wellbeing companion."
"We redesigned Pickle's brand identity and mobile application to position Pickle as an all-in-one financial wellbeing companion."
"The Pickle app was conceived as a single environment in which complex financial information becomes instantly comprehensible."
"The Pickle app was conceived as a single environment in which complex financial information becomes instantly comprehensible."
"This iterative approach established a flexible framework for generating multiple creative executions at scale, allowing rapid experimentation and optimisation across channels."
"This iterative approach established a flexible framework for generating multiple creative executions at scale, allowing rapid experimentation and optimisation across channels."
"The core principles of clarity, warmth and confidence, guided the development of a system designed to simplify financial information and build trust with users navigating complex personal money decisions."
"The core principles of clarity, warmth and confidence, guided the development of a system designed to simplify financial information and build trust with users navigating complex personal money decisions."
