Years ago, Maplerad set out on a quest to address the issue of the delays and challenges associated with money transactions between and within African nations. We created an API that links several payment methods in Africa which enabled users to send money overseas and make low-cost international payments using our platform. Today, we have expanded on our mission to support small businesses. We are now helping African businesses break free from the limitations of existing traditional methods by enabling them to move money around the world and get paid seamlessly.
Kinetier developed extensive brand assets for Maplerad that highlights the incredible array of payment solutions for businesses of all types. These assets encompassed a streamlined design system and a motion language based on user interaction behaviours like swiping and tapping.
The Challenge
With a strong focus on keeping a lean and efficient team, Maplerad came to Precious with a very clear request: Maplerad needed an end-to-end designer that was skilled and versatile enough to create every asset needed to power them through their brand expansion.
Maplerad needed to stand out in the increasingly crowded fintech landscape and highlight what makes the financial infrastructure company different from all the rest. With a rapidly expanding product suite and growing user base, there was a need for structured design systems to maintain brand cohesion. Marketing assets required more engaging and dynamic visuals, but no clear motion design language existed.
The Impact
We first helped Maplerad develop a robust marketing design system with a strategic foundation based on our brand personality of being bold, reliable, and accessible with the goal of helping Maplerad's users "Do Business Globally". This streamlined the creation of visuals for campaigns, social media, and ads. The system reduced design turnaround times by a staggering 75% and ensured brand consistency across all touchpoints. This made it easier to scale marketing efforts efficiently.
We introduced a motion design framework that standardized animations across our social, advertising, and product experiences. The implementation increased user interaction and retention on digital campaigns and created a distinct and recognizable motion identity.
We provided creative direction and end-to-end execution for pivotal campaigns like our new currency product rollouts that drove high volumes of customer interaction and adoption.
At Maplerad, Kinetier was a design powerhouse ensuring every visual element reinforced the company’s brand and growth strategy. Our ability to operate independently while delivering high-impact assets on time directly contributed to successful growth initiatives that supported business expansion.
