In the vibrant chaos of cities like Lagos and Nairobi, where time is currency and convenience is gold, Eden Life emerged as a tech-enabled concierge platform redefining modern living. With it's users enjoying chef-cooked meals delivered on a schedule, laundry picked up and delivered, and home cleaning by pros, Eden was more than a service — it was a lifestyle upgrade.
Edenlife being a hugely popular service, were expanding their offerings to include a marketplace, subscriptions, and events services.
Kinetier and the team at Edenlife carefully executed a brand refresh for Edenlife that highlights this incredible array of solutions and positions the service provider as the Operating System for Life. The branding uses it's "checkmark" icon to encapsulate it's promise. Check! means done, taken care of, sorted, completed. That’s exactly what Edenlife exists for. Our job is to make sure things are completed in the best possible way.
The Challenge
Eden already had a brand.
Our job was to stretch it, amplify it, and embed it into every facet of the user journey—until Eden felt like a way of life. But they were expanding. New features were launching rapidly. The product was evolving. The team needed a design brain that could bring coherence to the chaos without slowing the pace. We became that brain—and the hands.
The Strategy
Rather than reinvent Eden’s identity, We focused on building systems that let it breathe without breaking. We designed an expanded marketing design system that standardized typography, layouts, spacing, motion, and UI elements across platforms, while allowing flexibility for our quirky, cheerful tone. We created a custom illustration library that was used all through the brand experience in-app, on the web, or across packaging.
Every visual touchpoint became an opportunity to drive clarity, conversion, and delight. We designed large-scale billboards, bus wraps, and street posters for brand awareness campaigns. Kinetier Led the design for the launch campaign of our updated visual identity. Delivering a full toolkit including explainer videos, landing pages, social rollouts, and motion assets.
Each new service and feature launch — like the Pay For Me feature — came with a dedicated launch pack: campaign landing pages, custom illustrations, motion explainers, and PR decks.
Eden wasn’t just digital. Our brand lived in homes, streets, offices, and conversations. We created branded materials for our influencer dinners, wellness pop-ups, and launch parties, from invites to signage to merch. We created immersive brand experiences at tech expos and startup showcases.
Internally, we designed investor and partner decks that helped secure key brand collaborations and VC funding.
At Eden, design wasn’t just about making things look good—it was about making the brand live across every surface, interaction, and emotion. We didn’t just expand the visual language. We expanded what design could mean to a lifestyle brand: not decoration, but infrastructure. By doing so, we helped Eden achieve a 65% increase in customer retention.
